While not a coffee afficiando (I drink tea) I have heard countless times that nothing beats coffee that has been properly made from good beans. Conversely, bad coffee is worse than nothing. While Keurigs and instant coffee are expedient, neither can hold a candle to properly brewed coffee. My daughter, a budding coffee snob elected to take a french press to college instead of Keurig since it just tastes “richer, fuller and stronger”. She can also use any coffee she likes, including a small, local boutique coffee purveyor who blends and roasts his own beans.
So, what does coffee have to do with web sites? Website design, like coffee needs time to percolate to get the best results. Coffee drinkers tend to have strong preferences for strength, and bean types/blends; tastes that are best accommodated by taking the time to buy the right beans, obtain the right equipment, brew the coffee correctly, and then enjoy it. Likewise, website development requires time to identify the best platform, develop good page designs, and create the correct content to satisfy the tastes and needs of your ideal audiences.
One of my clients needed to begin building a web presence for his new business. We polished up his LinkedIn profile and added his new branding elements. We then created a very simple website that provided very basic information about his company’s expertise, his professional information, and a contact form. This small collection of information was created so potential clients would see that his business was real and contact him. My client also began blogging regularly to add content and continue developing his company’s voice and identity.
After the simple site went live, we then took a step back and began developing other marketing documents to codify how he presented his services and what clients could expect in return. We continued developing his company’s voice and visuals and talked about what his “real” website would look like. In short, we let everything percolate.
When we went to build his “permanent” site we had a good idea about what we wanted to say and how we wanted to say it. We spent some time looking for the right template for his WordPress site; one that would work now and permit future expansion to include more material as his company and their story. Over the next couple of months we developed the site; filling in content, holding some pages for future development, testing it with some reviewers, and going live when my client felt that it properly reflected his company.
Unlike a good cup of coffee, the site will continue to percolate. We want to add more images, client stories, information about his team, and include additional functionality. A good website should grow and evolve just like the companies they represent. The best way to do this is to have a long-range plan, pick the right tools, and know who your audience is and what they need to hear.
Do you need someone to guide you through the internet and marketing wilderness? Contact me today and let’s begin building the tools to make your organization more visible.
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If the answer is yes, then you REALLY need to file a Decennial Report. In all years that end in “1” (2001, 2021, 2031, etc.) you must file a decennial report with the Commonwealth of Pennsylvania stating that your company or organization continues to exist and is using its marks, e.g. logos. Think of it […]
We trust you, just do what you think is best… A new client was in a bit of a jam. COVID had eased so they could re-open and a recent merger and sale meant that they needed a new a new name, logo and website ASAP. While I was familiar with their business, my experience […]
Webinar about how “Covid-19 Will Trigger Global Supply Chain Realignment and What To Do About It. The Sequential Consequences of China Ripple Effects from Coronavirus.” This event was co-sponsored by Link to Visibility and Leading Marks and featured David Iwinski, CEO of Blue Water Growth and Dennis Unkovic, Esq., of Meyer, Unkovic & Scott LLP.
This webinar will explore the ramifications of the Covid-19 virus, starting with the initial impact at the center of the virus in China, then in terms of the short-term effects on business and finally the long-term impact on trade and global supply chains.
In an incredibly short time, the Coronavirus has radically changed how we live and conduct business. That doesn’t mean that everything has ground to a halt. Whether your business is open or closed it is important that you find ways to stay connected with your customers and build your business’ future. Even as businesses begin […]
In this blog we share how to create a custom backdrop using your own image. This feature isn’t perfect, but it does give you a little more control of the image you are presenting during a teleconference.
A really quick blog about how to make telecons not just work but work well since professionalism is even more important when you cannot meet people face-to-face.
In the last few months, I have run into a number of companies and organizations, who don’t have control of their domain name (e.g. yourcompany.com) and don’t know who actually has control or owns the domain name. If no one in your organization has kept track of who controls your organization’s domain, things can get […]
intention: 1: A determination to act in a certain way. 2: What one intends to do or bring about. 3: A concept considered as the product of attention directed to an object of knowledge. Verb: intend. Adjective: intentional. On Friday, one of my clients emailed me about setting up a meeting to discuss a web […]
I have used a fairly wide range of web development tools. From UNIX shell hard coding, to proprietary systems to enterprise level CMS tools; I know that different projects require different tools and skill sets. While no system is perfect, I admit that I appreciate the flexibility and scalability of WordPress; it fits the needs […]