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Strategic marketing and planning

Strategic Marketing


No one builds a house or starts a business without a plan.  But many business don't create a marketing plan or if they have one it rarely gets updated.   An effective marketing program needs the following components:

  • style guide
  • consistent branding across all marketing tools such as website, social media, business cards, truck stickers, invoices, e.g. anything the public might see that has your name on it.
  • marketing properties such as website and, as needed, appropriate print materials.
  • editorial calendar for print and digital marketing materials and their channels
  • metrics to evaluate the success of your marketing activities.  Even offline tasks can be tracked.

Link to Visibility can help you plan a marketing program that supports your current business and is scalable for future growth.


Sometimes what you need is a thorough review of your web presence or marketing materials from a fresh perspective.  A different perspective is vital since you know your organization and its products or services so well that missing links might not be visible.   Link to Visibility will review your

  • logo, taglines and name
  • marketing materials content
  • functionality
  • web presence
  • related/available statistics

to see how your materials

  • reflect your organization and its products and services
  • measure up to the competition

and provide suggestions on how to improve it.

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