Marketing Tools

There are so many ways to market your business today.  Rather than spending resources trying to find the ones that best suit your needs contact someone who works with these tools all the time.   Link to Visibility regularly works with the following tools.

CRM (Customer Relationship Management)

Tools such has Zoho, Constant Contact, MailChimp provide ways to connect with your customers but do you know how they work and how they can be integrated into your website and social media?

SEO

Having a site that is optimized for search is the most important thing you can do to improve your ranking.   While search engines like Google use 200 factors to rank a page we can help you get the basic correct and then refine it so your site and its pages rank well.

Social Media

There are many options but different social media platforms have different audiences, uses and requirements.  These tools are constantly changing, increasingly monetized but incredibly ephemeral.  Let us help you pick one and do it well and then grow your presence instead of becoming overwhelmed.

Analytics

Page views, rank, bounces, landing pages, exit pages, time on page, conversions, all the data can be overwhelming. Discovering what tools work, how they can be used and what data really matters is vital to evaluating your marketing efforts.  We can guide you and show you how nifty applications like Cyfe can consolidate the data so you can see trends in web usage or problems as they arise.

Graphics

Even though textual content is king for SEO, having the right kind of images helps illustrate your brand, its products/services, and engages clients visually.  Link to Visibility can help you get images that will improve your web presence and your print materials.

Making sure that you are using the most appropriate tools and your companies brand is consistent and coherent across all the tools is vital to their success.