Marketing Tools

Marketing Tools for Today


There are so many ways to market your business today and not all of them are right for every business.  Rather than spending your resources trying to find the marketing tools that best suit your needs, work with us to determine what will make your company more visible to your ideal clients. Link to Visibility regularly works with the following tools:

CRM (Customer Relationship Management)

Tools such has Zoho, Constant Contact, and MailChimp provide ways to connect with your customers, but do you know

  • how they work and how they can be integrated into your website and social media?
  • when the best time to send out an email?
  • what your email should contain?


Having a site that is optimized for search is the most important thing you can do to improve your ranking.   While search engines like Google use 200 factors to rank a page we can help you get the basic correct and then refine it so your site and its pages rank well, is user friendly and contains the information your customers need.

Social Media

There are many options but different social media platforms have different audiences, uses and requirements..  These tools are

  • constantly changing
  • increasingly monetized
  • ephemeral in nature

Let us help you pick the ones you need, do them well so your presence grows and you don’t feel overwhelmed.


Page views, rank, bounces, landing pages, exit pages, time on page, conversions, all the data can be overwhelming. Discovering what

  • what tools work
  • how they can be used
  • which data really matters

and how all this information can guide your company’s or organization’s marketing efforts.

Graphics & Text

Having the correct mix of content is vital.  Both text and imagery are vital to ensuring your company’s visibility, because together these components will

  • illustrate products and services
  • engage clients
  • create shareable content
  • identify and describe your brand

Link to Visibility will work with you to create and design the appropriate imagery and text content that can improve your internet presence and be used in print materials.

Building Visibility

Making sure that you are using the most appropriate tools and your companies brand is consistent and coherent across all the tools is vital to their success. Contact us today to determine which tools are your best option.

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