Communication and Feedback - Link to Visibility, LLC

Communication tools can take many forms. Make sure the tools you select and create are effective and get you the feedback you want. I lookied for an old-fashioned phone but could only find this antique phone-clock at a shop near my office in Harmony. It is a great conversation piece but it won’t be effective for the purpose I had in mind!

Marketing permeates just about every part of life these days and comes in countless forms. Google Ads, Facebook sponsored posts, commercials, school stadium sponsorships, magnetic door signs, logo’d apparel etc. As a marketing professional, I tend to look at marketing efforts with a more discerning eye and consider questions such as is there a clear message or what am I supposed to do next?

When working on a marketing project it can be easy to focus purely on the mechanics needed: finding images, writing text, obtaining videos, creating calls to action, design and associated technical issues. What is just as vital is to take a step back and consider what you are trying to communicate and what kind of feedback you are looking for. Want to make developing your next marketing project simpler and more effective? Before you start building an ad, website, or brochure make sure that you

think about who you need to speak with
what they need to hear
pick a message and the most appropriate way(s)s to share that story.
Plan it out using available resources effectively
Analyze how things are going
Make changes as needed
Repeat and/or use it as a model for other projects

Marketing is ultimately about communication and feedback. Communicate well with your selected audience they should provide you with the feedback you want such as