Bucking the Crowd with a Different Perspective As you well know, there is tremendous pressure for businesses and organizations to market on multiple platforms. Having a website is no longer enough, one is supposed to publish multiple times per week on social media, too. To populate these various platforms and capture clients’ attention; marketing staff […]
Heresy of Referrals Read More »
Have you ever thought of your website as a tool for workforce development? Job seekers today start their job hunt on the net. In addition to looking at the multitude of employment listings on the web they look at company websites. Just like house hunters assess properties online, people are looking to see what a
What workforce development tools do you have? Read More »
If the answer is yes, then you REALLY need to file a Decennial Report. In all years that end in “1” (2001, 2021, 2031, etc.) you must file a decennial report with the Commonwealth of Pennsylvania stating that your company or organization continues to exist and is using its marks, e.g. logos. Think of it
Has your company or organization been in business for 10 years? Read More »
We trust you, just do what you think is best… A new client was in a bit of a jam. COVID had eased so they could re-open and a recent merger and sale meant that they needed a new a new name, logo and website ASAP. While I was familiar with their business, my experience
Building Trust & Businesses for Success Read More »
Webinar about how “Covid-19 Will Trigger Global Supply Chain Realignment and What To Do About It. The Sequential Consequences of China Ripple Effects from Coronavirus.” This event was co-sponsored by Link to Visibility and Leading Marks and featured David Iwinski, CEO of Blue Water Growth and Dennis Unkovic, Esq., of Meyer, Unkovic & Scott LLP.
Covid-19 and Supply Chain Realignment Webinar Materials Read More »
A really quick blog about how to make telecons not just work but work well since professionalism is even more important when you cannot meet people face-to-face.
How many people know… that you’re working from a bedroom? Read More »
In the last few months, I have run into a number of companies and organizations, who don’t have control of their domain name (e.g. yourcompany.com) and don’t know who actually has control or owns the domain name. If no one in your organization has kept track of who controls your organization’s domain, things can get
Keep track of the key to your digital identity: your domain name. Read More »
intention: 1: A determination to act in a certain way. 2: What one intends to do or bring about. 3: A concept considered as the product of attention directed to an object of knowledge. Verb: intend. Adjective: intentional. On Friday, one of my clients emailed me about setting up a meeting to discuss a web
Having the best intentions, successfully Read More »
I have used a fairly wide range of web development tools. From UNIX shell hard coding, to proprietary systems to enterprise level CMS tools; I know that different projects require different tools and skill sets. While no system is perfect, I admit that I appreciate the flexibility and scalability of WordPress; it fits the needs
To Wix on not to Wix, that is the question. Confessions of a WP Elitist. Read More »
Just before I went on a summer holiday I spoke at the Central NY chapter meeting of the American Foundry Society. I enjoyed meeting the chapter members and was struck by how some of their chief concerns parallel those with manufacturing clients in Ohio and Pennsylvania. What were those concerns? Finding, hiring and retaining
Are you working without a net…presence? Read More »
