Marketing

As a marketing strategy and web design professional I spend quite a bit of time working with a wide variety of tools for content management, customer relationship, email marketing, web design, graphics, social media, and analytics etc.  While these are the chief “tools of my trade,” they are not the only ones I use and […]

When speaking with people about their marketing goals and plans one of the things I always ask about is: “Who is your target audience/market?” This is particularly true if they talk excitedly about a new project where I know that the goals and audience don’t really match up. Knowing who you want to communicate with