Marketing

Marketing permeates just about every part of life these days and comes in countless forms.  Google Ads, Facebook sponsored posts, commercials, school stadium sponsorships, magnetic door signs, logo’d apparel etc.  As a marketing professional, I tend to look at marketing efforts with a more discerning eye and consider questions such as is there a clear

A few years ago I did a presentation for the Pittsburgh North Pittsburgh Chamber about “Scary Marketing Comments and Questions” I hear on a regular basis. Just for fun, I looked it over and updated it for this year and decided to share it with everyone before I leave the office to enjoy Halloween night with

Google Analytics is a tool with tremendous potential. The key term here is “potential.” My company adds the code to provide Google Analytics to every site we work on.  Unfortunately not all of of our clients take advantage of the this resource and the business intelligence it provides.  There are loads of reasons why… but

I was working on an article about social media images for my local Chamber of Commerce and came across some really interesting information that I wanted to share with the widest audience possible.  I admit to being quite intrigued with imagery; blame my tendencies as a shutterbug, my minor in Art History and time spent

Successful marketing, like good photography is, in many ways. a matter of perspective and communication.   To market your products or services effectively you need to understand the perspective or your clients, the challenges they face, and then effectively communicate how your company or organization can work with them to facilitate business growth. Do you have

Site owners and developers who work with WordPress (WP) sites should be keeping one eye peeled for updates to this popular platform and making sure of four things: all of their plugins are up-to-date all unused plugins are deactivated and deleted site themes are up-to-date they have current backups for their site(s) and they know

As a marketing strategy and web design professional I spend quite a bit of time working with a wide variety of tools for content management, customer relationship, email marketing, web design, graphics, social media, and analytics etc.  While these are the chief “tools of my trade,” they are not the only ones I use and

When speaking with people about their marketing goals and plans one of the things I always ask about is: “Who is your target audience/market?” This is particularly true if they talk excitedly about a new project where I know that the goals and audience don’t really match up. Knowing who you want to communicate with