We trust you, just do what you think is best… A new client was in a bit of a jam. COVID had eased so they could re-open and a recent merger and sale meant that they needed a new a new name, logo and website ASAP. While I was familiar with their business, my experience […]
In an incredibly short time, the Coronavirus has radically changed how we live and conduct business. That doesn’t mean that everything has ground to a halt. Whether your business is open or closed it is important that you find ways to stay connected with your customers and build your business’ future. Even as businesses begin […]
In this blog we share how to create a custom backdrop using your own image. This feature isn’t perfect, but it does give you a little more control of the image you are presenting during a teleconference.
A really quick blog about how to make telecons not just work but work well since professionalism is even more important when you cannot meet people face-to-face.
In the last few months, I have run into a number of companies and organizations, who don’t have control of their domain name (e.g. yourcompany.com) and don’t know who actually has control or owns the domain name. If no one in your organization has kept track of who controls your organization’s domain, things can get […]
intention: 1: A determination to act in a certain way. 2: What one intends to do or bring about. 3: A concept considered as the product of attention directed to an object of knowledge. Verb: intend. Adjective: intentional. On Friday, one of my clients emailed me about setting up a meeting to discuss a web […]
I have used a fairly wide range of web development tools. From UNIX shell hard coding, to proprietary systems to enterprise level CMS tools; I know that different projects require different tools and skill sets. While no system is perfect, I admit that I appreciate the flexibility and scalability of WordPress; it fits the needs […]
Just before I went on a summer holiday I spoke at the Central NY chapter meeting of the American Foundry Society. I enjoyed meeting the chapter members and was struck by how some of their chief concerns parallel those with manufacturing clients in Ohio and Pennsylvania. What were those concerns? Finding, hiring and retaining […]
Marketing permeates just about every part of life these days and comes in countless forms. Google Ads, Facebook sponsored posts, commercials, school stadium sponsorships, magnetic door signs, logo’d apparel etc. As a marketing professional, I tend to look at marketing efforts with a more discerning eye and consider questions such as is there a clear […]
A few years ago I did a presentation for the Pittsburgh North Pittsburgh Chamber about “Scary Marketing Comments and Questions” I hear on a regular basis. Just for fun, I looked it over and updated it for this year and decided to share it with everyone before I leave the office to enjoy Halloween night with […]