Ready to go. Simple clothes and accessories, plus a touch of makeup. I even tweaked the brightness of my computer screen to minimize the reflecting glare on my glasses.

Staying Visible while Staying at Home

In an incredibly short time, the Coronavirus has radically changed how we live and conduct business.  That doesn’t mean that everything has ground to a halt.  Whether your business is open or closed it is important that you find ways to stay connected with your customers and build your business’ future. Even as businesses begin […]

phone-communication

Communication and Feedback

Marketing permeates just about every part of life these days and comes in countless forms.  Google Ads, Facebook sponsored posts, commercials, school stadium sponsorships, magnetic door signs, logo’d apparel etc.  As a marketing professional, I tend to look at marketing efforts with a more discerning eye and consider questions such as is there a clear […]

Scary Marketing, Halloween

Trick or Treat

A few years ago I did a presentation for the Pittsburgh North Pittsburgh Chamber about “Scary Marketing Comments and Questions” I hear on a regular basis. Just for fun, I looked it over and updated it for this year and decided to share it with everyone before I leave the office to enjoy Halloween night with […]