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Success with Social Media Images. Man surpassed by man’s best friend.

I was working on an article about social media images for my local Chamber of Commerce and came across some really interesting information that I wanted to share with the widest audience possible.  I admit to being quite intrigued with imagery; blame my tendencies as a shutterbug, my minor in Art History and time spent […]

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Online Marketing Tips and Tools for Success

On Thursday morning, April 19th, I had the opportunity to speak to the networking group Business Solutions Wexford about Online Marketing. My presentation, “Online Marketing, Tips and Tools for Success”  included information about: getting the right message to your ideal client the tools and resources available timing and channel selection the importance of authenticity the

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Marketing should NOT be like throwing jello at a wall and seeing what sticks!

When speaking with people about their marketing goals and plans one of the things I always ask about is: “Who is your target audience/market?” This is particularly true if they talk excitedly about a new project where I know that the goals and audience don’t really match up. Knowing who you want to communicate with

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Search Engines

This nifty article reviews some of the Google search algorithm updates from 2017: Google’s Biggest Search Algorithm Updates Of 2017. It also serves as a nice little reminder about how tracking your site’s ranking and working on your site’s SEO should be an part of your organization’s marketing plans. Working on SEO includes a wide

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