domain-name-keys-kingdom-web

Keep track of the key to your digital identity: your domain name.

In the last few months, I have run into a number of companies and organizations, who don’t have control of their domain name (e.g. yourcompany.com) and don’t know who actually has control or owns the domain name.  If no one in your organization has kept track of who controls your organization’s domain, things can get […]

road-to-intentional-success

Having the best intentions, successfully

intention: 1: A determination to act in a certain way. 2: What one intends to do or bring about. 3: A concept considered as the product of attention directed to an object of knowledge. Verb: intend. Adjective: intentional. On Friday, one of my clients emailed me about setting up a meeting to discuss a web […]

wix vs wordpress

To Wix on not to Wix, that is the question.  Confessions of a WP Elitist.

I have used a fairly wide range of web development tools.  From UNIX shell hard coding, to proprietary systems to enterprise level CMS tools;  I know that different projects require different tools and skill sets.   While no system is perfect, I admit that I appreciate the flexibility and scalability of WordPress; it fits the needs […]

afs-net-cable-4-blog

Are you working without a net…presence?

Just before I went on a summer holiday I spoke at the Central NY chapter meeting of the American Foundry Society.   I enjoyed meeting the chapter members and was struck by how some of their chief concerns parallel those with manufacturing clients in Ohio and Pennsylvania. What were those concerns? Finding, hiring and retaining […]

projects-percolation-websites

What do web sites and coffee have in common?

While not a coffee afficiando (I drink tea) I have heard countless times that nothing beats coffee that has been properly made from good beans. Conversely, bad coffee is worse than nothing. While Keurigs and instant coffee are expedient, neither can hold a candle to properly brewed coffee. My daughter, a budding coffee snob elected […]

phone-communication

Communication and Feedback

Marketing permeates just about every part of life these days and comes in countless forms.  Google Ads, Facebook sponsored posts, commercials, school stadium sponsorships, magnetic door signs, logo’d apparel etc.  As a marketing professional, I tend to look at marketing efforts with a more discerning eye and consider questions such as is there a clear […]

Scary Marketing, Halloween

Trick or Treat

A few years ago I did a presentation for the Pittsburgh North Pittsburgh Chamber about “Scary Marketing Comments and Questions” I hear on a regular basis. Just for fun, I looked it over and updated it for this year and decided to share it with everyone before I leave the office to enjoy Halloween night with […]

anaytics-data-hosea

Controlling the Data Hose. Start Making the Most of Google Analytics

Google Analytics is a tool with tremendous potential. The key term here is “potential.” My company adds the code to provide Google Analytics to every site we work on.  Unfortunately not all of of our clients take advantage of the this resource and the business intelligence it provides.  There are loads of reasons why… but […]

Different Perspectives Train Picture

Do you have the correct perspective?

Successful marketing, like good photography is, in many ways. a matter of perspective and communication.   To market your products or services effectively you need to understand the perspective or your clients, the challenges they face, and then effectively communicate how your company or organization can work with them to facilitate business growth. Do you have […]