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Keep track of the key to your digital identity: your domain name.

In the last few months, I have run into a number of companies and organizations, who don’t have control of their domain name (e.g. yourcompany.com) and don’t know who actually has control or owns the domain name.  If no one in your organization has kept track of who controls your organization’s domain, things can get

Keep track of the key to your digital identity: your domain name. Read More »

wix vs wordpress

To Wix on not to Wix, that is the question.  Confessions of a WP Elitist.

I have used a fairly wide range of web development tools.  From UNIX shell hard coding, to proprietary systems to enterprise level CMS tools;  I know that different projects require different tools and skill sets.   While no system is perfect, I admit that I appreciate the flexibility and scalability of WordPress; it fits the needs

To Wix on not to Wix, that is the question.  Confessions of a WP Elitist. Read More »

Communication and Feedback

Marketing permeates just about every part of life these days and comes in countless forms.  Google Ads, Facebook sponsored posts, commercials, school stadium sponsorships, magnetic door signs, logo’d apparel etc.  As a marketing professional, I tend to look at marketing efforts with a more discerning eye and consider questions such as is there a clear

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Scary Marketing, Halloween

Trick or Treat

A few years ago I did a presentation for the Pittsburgh North Pittsburgh Chamber about “Scary Marketing Comments and Questions” I hear on a regular basis. Just for fun, I looked it over and updated it for this year and decided to share it with everyone before I leave the office to enjoy Halloween night with

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