Successful marketing, like good photography is, in many ways. a matter of perspective and communication. To market your products or services effectively you need to understand the perspective or your clients, the challenges they face, and then effectively communicate how your company or organization can work with them to facilitate business growth. Do you have […]
Do you have the correct perspective? Read More »
Site owners and developers who work with WordPress (WP) sites should be keeping one eye peeled for updates to this popular platform and making sure of four things: all of their plugins are up-to-date all unused plugins are deactivated and deleted site themes are up-to-date they have current backups for their site(s) and they know
Coming Soon to Your WordPress Site Read More »
On Thursday morning, April 19th, I had the opportunity to speak to the networking group Business Solutions Wexford about Online Marketing. My presentation, “Online Marketing, Tips and Tools for Success” included information about: getting the right message to your ideal client the tools and resources available timing and channel selection the importance of authenticity the
Online Marketing Tips and Tools for Success Read More »
Last week was a loooong one, so when Laurie Barcaskey of Leading Marks called up and invited me to join her at the BotsIQ finals I jumped at the chance to escape the office for a day. Late Friday morning I found myself headed down I79 towards California University of Pennsylvania, the home of the
An afternoon with BotsIQ Read More »
As a marketing strategy and web design professional I spend quite a bit of time working with a wide variety of tools for content management, customer relationship, email marketing, web design, graphics, social media, and analytics etc. While these are the chief “tools of my trade,” they are not the only ones I use and
6 Business Tools Anyone Will Find Useful Read More »
When speaking with people about their marketing goals and plans one of the things I always ask about is: “Who is your target audience/market?” This is particularly true if they talk excitedly about a new project where I know that the goals and audience don’t really match up. Knowing who you want to communicate with
Marketing should NOT be like throwing jello at a wall and seeing what sticks! Read More »
This nifty article reviews some of the Google search algorithm updates from 2017: Google’s Biggest Search Algorithm Updates Of 2017. It also serves as a nice little reminder about how tracking your site’s ranking and working on your site’s SEO should be an part of your organization’s marketing plans. Working on SEO includes a wide
