Author name: Elizabeth Blakely

Elizabeth Blakely is the founder of Link to Visibility, LLC, a strategic marketing and web design firm. She believes in using her experience in marketing, web development, information organization and project management to help clients meet their organizational goals and grow. Over the course of her career she has worked with a wide variety of clients in both the profit and non-profit sectors. Elizabeth is an active member of the Chamber’s marketing committee. Elizabeth holds a master’s degree in Information and Library Sciences from the University of Michigan and bachelor’s degree in American History from the University of Pennsylvania. She also minored in Art History. She has lived in Cranberry Township with her husband, 2 kids and assorted pets since 2007. She has too many hobbies and not enough time to enjoy them.

Online Marketing Tips and Tools for Success

On Thursday morning, April 19th, I had the opportunity to speak to the networking group Business Solutions Wexford about Online Marketing. My presentation, “Online Marketing, Tips and Tools for Success”  included information about: getting the right message to your ideal client the tools and resources available timing and channel selection the importance of authenticity the …

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Marketing should NOT be like throwing jello at a wall and seeing what sticks!

When speaking with people about their marketing goals and plans one of the things I always ask about is: “Who is your target audience/market?” This is particularly true if they talk excitedly about a new project where I know that the goals and audience don’t really match up. Knowing who you want to communicate with …

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Search Engines

This nifty article reviews some of the Google search algorithm updates from 2017: Google’s Biggest Search Algorithm Updates Of 2017. It also serves as a nice little reminder about how tracking your site’s ranking and working on your site’s SEO should be an part of your organization’s marketing plans. Working on SEO includes a wide …

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