phone-communication

Communication and Feedback

Marketing permeates just about every part of life these days and comes in countless forms.  Google Ads, Facebook sponsored posts, commercials, school stadium sponsorships, magnetic door signs, logo’d apparel etc.  As a marketing professional, I tend to look at marketing efforts with a more discerning eye and consider questions such as is there a clear […]

Scary Marketing, Halloween

Trick or Treat

A few years ago I did a presentation for the Pittsburgh North Pittsburgh Chamber about “Scary Marketing Comments and Questions” I hear on a regular basis. Just for fun, I looked it over and updated it for this year and decided to share it with everyone before I leave the office to enjoy Halloween night with […]

Different Perspectives Train Picture

Do you have the correct perspective?

Successful marketing, like good photography is, in many ways. a matter of perspective and communication.   To market your products or services effectively you need to understand the perspective or your clients, the challenges they face, and then effectively communicate how your company or organization can work with them to facilitate business growth. Do you have […]

waiting for wordpress 5.0

Coming Soon to Your WordPress Site

Site owners and developers who work with WordPress (WP) sites should be keeping one eye peeled for updates to this popular platform and making sure of four things: all of their plugins are up-to-date all unused plugins are deactivated and deleted site themes are up-to-date they have current backups for their site(s) and they know […]

link-to-visibility-online-marketing-presentation-20180419

Online Marketing Tips and Tools for Success

On Thursday morning, April 19th, I had the opportunity to speak to the networking group Business Solutions Wexford about Online Marketing. My presentation, “Online Marketing, Tips and Tools for Success”  included information about: getting the right message to your ideal client the tools and resources available timing and channel selection the importance of authenticity the […]

botsIQ-VIP

An afternoon with BotsIQ

Last week was a loooong one, so when Laurie Barcaskey of Leading Marks called up and invited me to join her at the BotsIQ finals I jumped at the chance to escape the office for a day. Late Friday morning I found myself headed down I79 towards California University of Pennsylvania, the home of the […]

tools-blog

6 Business Tools Anyone Will Find Useful

As a marketing strategy and web design professional I spend quite a bit of time working with a wide variety of tools for content management, customer relationship, email marketing, web design, graphics, social media, and analytics etc.  While these are the chief “tools of my trade,” they are not the only ones I use and […]